Kia Seltos Sales Decline 28% in FY2025; Hyundai Creta Achieves Record Growth
IIE Digital Desk : In the fiscal year 2025, Kia India reported a 28% year-on-year decline in Seltos sales, dropping from 100,423 units in FY2024 to approximately 72,729 units. This downturn contrasts sharply with Hyundai India's performance, where the Creta not only maintained its dominance in the mid-size SUV segment but also set new sales records.
Kia Seltos Faces Sales Slump
The Kia Seltos, once a flagship model for the brand, has experienced a significant sales decline in FY2025. With an estimated 72,729 units sold, the Seltos now accounts for a smaller share of Kia India's overall sales, which stood at approximately 2.55 lakh units for the fiscal year. The decline in Seltos sales is attributed to several factors, including increased competition in the mid-size SUV segment and a shift in consumer preferences towards newer models.
Hyundai Creta's Record-Breaking Performance
In stark contrast, the Hyundai Creta has achieved remarkable success. In 2024, the Creta recorded its highest-ever annual sales, with 1,86,919 units sold in India, accounting for 31% of Hyundai's total sales in the country . The SUV's popularity continued into 2025, with January sales reaching 18,522 units, marking the highest monthly sales since its debut .
The Creta's success is attributed to its updated features, including advanced safety technologies and a refreshed design. Additionally, the launch of the Creta Electric has further bolstered its appeal, with Hyundai targeting that 10% of Creta sales will come from the electric variant .
Market Dynamics and Consumer Preferences
The contrasting sales trajectories of the Seltos and Creta highlight shifting consumer preferences in the Indian SUV market. While the Seltos faces challenges, the Creta's consistent performance underscores its strong market presence and the effectiveness of Hyundai's strategic updates. The introduction of electric variants like the Creta Electric is also influencing consumer choices, aligning with the growing trend towards sustainable mobility solutions.
The fiscal year 2025 has been a period of contrasting fortunes for Kia and Hyundai in the Indian SUV market. While Kia's Seltos has seen a decline in sales, Hyundai's Creta has set new benchmarks, reflecting the dynamic nature of consumer preferences and the importance of innovation in maintaining market leadership.
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